<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Igor Soarez</title><description>Writing by Igor Soarez</description><link>https://soarez.org/</link><item><title>Lessons from building MAD</title><link>https://soarez.org/posts/mad-lessons/</link><guid isPermaLink="true">https://soarez.org/posts/mad-lessons/</guid><description>My first attempt at building a startup failed too slowly. Knowing is not doing.</description><pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate></item></channel></rss>